Meta introduced Seller, a free standalone iOS app built for high-volume Facebook Marketplace merchants, timed to Marketplace's 10th anniversary. Facebook head Tom Alison announced the app on July 24, saying Meta wants to use AI to "remove friction" for people running businesses on the platform.
The app lets sellers snap a single photo and have Meta AI generate a listing title, description, price suggestion, and category in about 30 seconds. It bundles a unified inbox, inventory management, and performance insights, and syncs directly with Facebook Marketplace so new listings, messages, and edits appear there automatically.
Seller targets power sellers who treat Marketplace as a side hustle or a primary income source — Meta says listing thirty items a week becomes far simpler with the tool. It is live now on Apple's App Store for US users 18 and older, with an Android version still in development.