Apple announced on October 19 that it will hold a product launch event titled "Apple Experience in Los Angeles" on October 28.
The company has not said what it will show. Analyst Ben Reitzes of Melius Research expects a new Mac lineup, possibly including a touchscreen laptop, and the event is widely expected to center on high-end "Pro" devices running Apple's in-house chips. The iMac has not been updated since October 2024.
The event follows Apple's recent smart home push and will show how the company plans to carry its own silicon into its premium product tiers.