Tesla will stop making the Cybertruck in 2027, Elon Musk announced on Friday, according to TechCrunch. The decision ends the run of the company's most unconventional vehicle, which drew huge early enthusiasm at its 2019 reveal.
Musk said on a 2023 earnings call that reservations had reached 1 million, but they never converted into sales. Industry estimates put Cybertruck sales at about 71,000 since deliveries began in November 2023.
The truck also missed two headline promises: a 500-mile range and a price under $40,000. TechCrunch notes the angular design limited the market to a niche, but the missed range and price targets were likely bigger factors in weak demand.