Amazon quietly raised prices across its Echo, Kindle, Fire TV and eero device lines, with some models jumping as much as 60%. The base Echo Dot rose from $49.99 to $79.99, the 16GB Kindle climbed from $109.99 to $149.99, and the Fire TV Stick 4K Max increased from $59.99 to $84.99.
Amazon told Fortune the increases stem from "significant increases in memory and storage component costs," adding that the company had "absorbed these increases for as long as we could." Ring products were left untouched.
The hikes reflect an industry-wide memory chip shortage — dubbed "RAMageddon" — driven largely by surging AI demand for high-bandwidth memory. Apple, Microsoft, Dell, HP, Lenovo and Asus have made similar price adjustments in recent months, and analysts expect the chip crunch to persist at least until 2028.