Google DeepMind has formed a $75 million research partnership with independent film studio A24 to co-develop AI-powered tools for filmmakers. DeepMind researchers will work directly with A24 filmmakers to build new production workflows — including AI-generated storyboards — with tools designed to support, rather than replace, human creative vision.
The deal does not give Google access to A24's content library or intellectual property, and A24 retains full creative control over its projects. The investment is comparable to the amount Thrive Capital put in during the studio's previous funding round, keeping the studio's independence intact.
The announcement sparked an immediate backlash from A24's fanbase on social media, with many accusing the studio of betraying its reputation for uncompromising artistic integrity. A24 defended the partnership, saying it would "rather have a seat at the table than on the sidelines" as Hollywood navigates a wider reckoning with artificial intelligence.