Apple has quietly added a new genai.apple.com subdomain to its domain name servers just weeks before WWDC 2026 opens on June 8. The page is not yet live, but its appearance strongly suggests Apple is preparing to showcase new generative AI features across iPhone, iPad, Mac and Siri at the conference.
Reports point to a long-promised Siri overhaul arriving in iOS 27, with personal context awareness, on-screen understanding and deeper app actions that let the assistant complete tasks more naturally. The smarter Siri is expected to be powered in part by a custom 1.2-trillion-parameter Gemini model from Google, under a multi-year deal struck on January 12, 2026 worth roughly $1 billion per year.
The push follows a rocky stretch for Apple's AI ambitions: the company recently agreed to pay $250 million to settle a class-action lawsuit over personalized Siri features it promoted at WWDC 2024 but delayed in March 2025. Apple has promised concrete "AI advancements" alongside iOS 27, iPadOS 27 and macOS 27 at this year's keynote.