# Apple Announces "Welcome Home" Launch for October 13, Expected to Bring Smart Home Hub

*2026-10-11 10:00 UTC · Technology · 1 min read*

> Apple will hold a home-focused launch on Oct. 13, with a touchscreen home hub, new Apple TV 4K and HomePod mini expected.

Apple marketing chief Greg Joswiak teased a product launch with the message "Welcome home. October 13." Rather than a traditional keynote, some media have been invited to an "Apple Experience" in Tribeca, New York, at 9:00 a.m., and products may arrive by press release.

The headline product is rumored to be a smart home hub with a roughly 6-inch square display, built for multiple users and Siri AI. It would control smart home devices, handle FaceTime calls, and show video, news, weather and calendar events. Wall-mounted and speaker-base versions are expected, with pricing reportedly around $350.

A new Apple TV 4K (A19 or A19 Pro chip, more RAM, N1 networking chip, upgraded Siri Remote) and a refreshed HomePod mini are also expected. Bloomberg separately reports touchscreen MacBook Pros and more around October 27.

## Sources

- [macrumors.com](https://macrumors.com/2026/10/08/apple-product-launch-october-13)
- [tidbits.com](https://tidbits.com/2026/10/08/apple-announces-welcome-home-product-launch-for-13-october-2026/)

---
TechTools News · https://techtools.cz/tools/news/article/2497-apple-announces-welcome-home-launch-for-october-13-expected-to-bring-smart-home
Česká verze: https://techtools.cz/tools/news/clanek/2571-apple-ohlasil-na-13-rijna-launch-welcome-home-ceka-se-chytry-domaci-hub