# China's Smart-Glasses Sales Double in 2026 as Xiaomi and Rokid Undercut Meta on Price

*2026-09-20 14:01 UTC · Technology · 1 min read*

> China's smart-glasses sales rose 120% in eight months, driven by state subsidies and cheaper local rivals to Meta.

China's smart-glasses sales jumped 120% year on year in the first eight months of 2026, the Ministry of Commerce said on Sunday, making the devices one of the fastest-growing categories in a consumer market where overall retail sales rose just 2.5%. Smart glasses are part of the 2026 trade-in subsidy program, which covers 15% of the price up to 500 yuan per item.

Domestic shipments are on track to reach about 4.5 million units this year, up 77.7% from 2025. Local brands are pushing prices down: Xiaomi's AI glasses sell for 1,999 yuan (about $280), against $799 for Meta's Ray-Ban Display in the US. Thunderbird Innovation led the Chinese consumer AI/AR market in the first half with a 24.8% share, followed by Rokid at 20%.

Meta still dominates the global market, but China is now the fastest-growing region for AI glasses, according to research firm Omdia. The surge comes alongside growing privacy concerns over camera-equipped eyewear.

## Sources

- [english.news.cn](https://english.news.cn/20260920/9cec9d977e44489bb765e9114e8622a5/c.html)
- [startupfortune.com](https://startupfortune.com/chinas-smart-glasses-sales-double-as-xiaomi-and-rokid-undercut-meta-on-price/)
- [bloomberg.com](https://www.bloomberg.com/news/articles/2026-09-20/china-s-smart-glasses-sales-double-in-first-eight-months-of-year)

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TechTools News · https://techtools.cz/tools/news/article/2407-china-s-smart-glasses-sales-double-in-2026-as-xiaomi-and-rokid-undercut-meta-on
Česká verze: https://techtools.cz/tools/news/clanek/2480-prodeje-chytrych-bryli-v-cine-se-v-roce-2026-zdvojnasobily-xiaomi-a-rokid