{"data":{"id":2390,"lang":"en","title":"California Requires Ads to Disclose AI-Generated Actors Starting 2027","summary":"California's new SB 1050 law will require ads to disclose AI-generated “synthetic performers” starting January 1, 2027, the first such rule in the US.","category":"ai","category_label":"AI","published_at":"2026-09-17T18:01:51Z","updated_at":"2026-09-17T18:01:51Z","url":"https://techtools.cz/tools/news/article/2390-california-requires-ads-to-disclose-ai-generated-actors-starting-2027","api_url":"https://techtools.cz/news-api/v1/articles/2390?lang=en","markdown_url":"https://techtools.cz/news-api/v1/articles/2390.md?lang=en","image_url":"https://www.gov.ca.gov/wp-content/uploads/2026/09/file.jpg","word_count":166,"reading_time_minutes":1,"sources":[{"url":"https://www.gov.ca.gov/2026/09/16/governor-newsom-signs-new-law-to-protect-workers-require-disclosures-on-ai-generated-advertising/","domain":"gov.ca.gov"},{"url":"https://hoodline.com/2026/09/newsom-signs-law-forcing-california-ads-to-reveal-hidden-ai-actors/","domain":"hoodline.com"}],"translation":{"lang":"cs","id":2463,"title":"Kalifornie od roku 2027 nařizuje reklamám přiznat AI generované herce","url":"https://techtools.cz/tools/news/clanek/2463-kalifornie-od-roku-2027-narizuje-reklamam-priznat-ai-generovane-herce","api_url":"https://techtools.cz/news-api/v1/articles/2463?lang=cs"},"content":"Governor Gavin Newsom signed SB 1050 on September 16 at SAG-AFTRA's Los Angeles headquarters, making California the first state to require video and audio ads to disclose the use of AI-generated “synthetic performers.” The law targets human-like AI figures who do not correspond to any real person and are used to sell a product or service.\n\nAdvertisers must place a clear disclosure near the synthetic performer, using wording close to “this performance features a synthetic digital performer.” Ads found in violation cannot keep running. The rule exempts AI used only to translate a human performer's speech or to provide accessibility features, and it takes effect January 1, 2027.\n\n“Californians deserve to know when the person selling them something isn't a person at all,” Newsom said. SAG-AFTRA's Duncan Crabtree-Ireland called it “an important step in the broader effort to protect consumers from deceptive AI practices.” The bill, authored by Senator Angelique Ashby, builds on California's 2024 digital-likeness worker protections and its wider AI transparency and watermarking framework."}}