{"data":{"id":14,"lang":"en","title":"Amazon CEO Warns Tariffs Are Finally Hitting Consumer Prices as Stockpiles Run Dry","summary":"Amazon CEO confirms tariffs now raising prices as pre-stocked inventory runs dry, with consumers bearing 96% of costs.","category":"business","category_label":"Business","published_at":"2026-01-22T00:12:52Z","updated_at":"2026-01-22T00:19:19Z","url":"https://techtools.cz/tools/news/article/14-amazon-ceo-warns-tariffs-are-finally-hitting-consumer-prices-as-stockpiles-run","api_url":"https://techtools.cz/news-api/v1/articles/14?lang=en","markdown_url":"https://techtools.cz/news-api/v1/articles/14.md?lang=en","image_url":"https://fortune.com/img-assets/wp-content/uploads/2026/01/GettyImages-2188101075-e1769012875963.jpg","word_count":95,"reading_time_minutes":1,"sources":[{"url":"https://fortune.com/2026/01/21/amazon-price-hikes-tariffs-2026-andy-jassy-davos/","domain":"fortune.com"},{"url":"https://www.cnbc.com/2026/01/20/amazon-jassy-trump-tariffs-prices-shoppers.html","domain":"cnbc.com"}],"translation":null,"content":"Amazon CEO Andy Jassy confirmed tariffs are now raising prices on the platform. Pre-stocked inventory buffers have run out, forcing sellers to pass 10%+ cost increases to consumers.\n\nJassy noted a shift from June 2025 when prices had not \"appreciably gone up.\" With retail margins at mid-single digits, absorbing 10% cost increases is not sustainable. Sellers face a tough choice: erode margins or lose visibility in Amazon's algorithm.\n\nAccording to the Kiel Institute, American consumers bear 96% of tariff costs while foreign exporters pay only 4%. Consumers remain \"resilient\" but are shifting to cheaper alternatives."}}